Our Founding Story

La Love began with a simple but powerful idea: the things you carry should support your life — not limit it.

Our story doesn't start in a design studio or a boardroom. It starts in real life — in moments of travel, healing, rebuilding, and rediscovering freedom after medical adversity.

Our founder, Richard O’Hamill, experienced firsthand the emotional and physical weight that comes when health becomes a daily focus. Carrying medications, medical supplies, and essentials became a constant — and so did the desire for a better way.

Born From Necessity & Heart

Richard recognized that carrying life-saving essentials shouldn't feel clinical, bulky, or restrictive. It should feel secure, effortless, and discreet — like second nature.

What began as a personal solution soon revealed a universal truth: everyone has something precious they carry — physically and emotionally.

Whether it's medication, insulin, travel essentials, or simply peace of mind… La Love was created to protect what matters most and to remind you that what you carry defines you — not in burden, but in strength.

Crafted With Intention

Every La Love Belt reflects three guiding principles:

• Comfort first — soft, secure, effortless design
• Discretion with style — confidence without compromise
• Real-life durability — for travel, movement, and daily life

We didn’t set out to follow a trend. We set out to build something meaningful, purposeful, and long-lasting — a companion for life’s journey.

A Purpose That Carries Forward

From day one, La Love has been rooted in compassion and community. This brand was built not just to serve a need, but to make an impact.

Every belt symbolizes empowerment: your life, your wellness, your freedom — honored and protected.

And through our ongoing commitment to support individuals and organizations in the Crohn’s, colitis, cancer, and post-surgery community, La Love continues to be more than a product — it is a promise.

Carrying Love Forward

La Love was not founded simply to design a better way to carry essentials. It was founded to carry love into the world — through resilience, compassion, and giving back.

Every time someone chooses La Love, the ripple continues: a little more dignity, a little more comfort, a little more love.

This is La Love. This is how we carry forward.